"Africa Village" and "South Africa in Colours" are unique South African festivals established to promote African culture, arts and economy to new markets through numerous intense and diverse events that are organized on several host city locations over 4-5 days, attracting large number of visitors and general public attention.
It’s an incredible celebration of South African culture, traditions and people mixed with advanced contemporary presentation techniques. Integrated live shows, presentations, performances, exhibitions and conferences are raised to a higher level.
"Africa Village" and "South Africa in Colours" are an initiatives by Makhaya Art and Cultural Developement, a South African based non-profit organization which was established to promote African arts and culture to new markets. Born from a passion to facilitate relationships between regions, Makhaya uses incredible South African culture to spearhead its drive into new countries. Platform has proven as very successful for further development of tourism, trade and other business exchanges, including wide range of products/services.
The diversity of activity appeals to everybody, to be visited for entertainment, to receive information, make new business connections, purchase an African gift, or book an Adventure Tour. Great possibilities are waiting to be discovered!
The organization identified Eastern Europe and Russia as being regions which have had very little exposure to Africa, her people and the vibrant cultural heritage the continent has to share. The idea behind Africa Village was to provide the people of Europe with an interactive platform to experience South Africa using various segments and contents to educate and entertain in the same time.
The first Africa Village was launched in Belgrade, Serbia, country that present Eastern Europe crossroad, and since then Africa Village is growing fast as the primary African festival in Europe and Russia. A current program tour include majority of Eastern Europe capital cities culminating in Moscow in 2012. This year, 2011, find Africa Village in Vienna-Austria, Belgrade-Serbia and Budva-Montenegro presenting the cultural wealth of South Africa in amazing way.
Africa Village coordinator Peter Shaw says, "This year's programme is full of exciting new interactive elements. Besides the traditional dancers, singers and musicians for entertainment, we'll be offering drumming workshops for the first time. We're bringing some of South Africa's world class music stars and finest young designers to add a fashion element. On top of this, visitors will be able to buy original art and world class, handcrafted lifestyle products at the event, whilst sampling South African food and a selection of the wines the country has become renowned for. Visitors will also be able to enjoy a film festival featuring award winning local feature films and documentaries."