The Museum of African Art in Belgrade, Serbia hosted the first ever South Africa Village in Eastern Europe in September 2009. The groundbreaking event was opened by the Serbian Minister of Art and Culture, Mr Bradic who was welcomed in traditional fashion by African drumbeats and dancing Zulu women.
Eleven South African SME’s were able to display their craftware to fascinated visitors in the “African hut” styled exhibition stands. Also on display were Joburg City, KZN Tourism, National Heritage Heritage Council and several commercial entities like the Johannesburg Chamber of Commerce, Luzano Stones and Granite and Moya Africa.
From a South African perspective, Eastern Europe represents virgin territory, which can be developed to the advantage of the development of arts and culture, tourism and trade. Using art and culture as a drawcard, has proved to be hugely successful in the first Africa Village. This year’s event will be held in several cities and promises to be even bigger and better, with the Serbian Chamber of Commerce hosting a series of “Eastern Europe Introduction” talks for business delegates.